Branded cool bags and coolers for companies: what they cost and which to choose for each use
A cooler or cool bag with your logo costs from SEK 39 per unit, including printing. Branded cool bags for everyday lunches, insulated backpacks for a day out and coolers given as a client gift do not need the same thing. Here you can see today’s prices, examples for the most common uses and the key points to check before ordering your logo.
How much does a branded cooler cost?
Price per unit with your logo in one colour in the standard print area, excluding VAT and delivery. The unit price drops as quantities rise because the print setup is spread across more units.
| Model | Technique | 50 units | 100 units | 250 units | 500 units |
|---|---|---|---|---|---|
| Kumla Insulated Bag | Screen Printing | SEK 58 | SEK 47 | SEK 39 | SEK 36 |
| Lonfen cooler bag | Screen Printing | SEK 62 | SEK 49 | SEK 43 | SEK 41 |
| Gaslin Cooler Backpack | Screen Printing | SEK 180 | SEK 161 | SEK 150 | SEK 144 |
| Kazu AWARE™ RPET Basic Cooler | Transfer screen printing | SEK 232 | SEK 203 | SEK 184 | SEK 174 |
| VINGA Volonne AWARE™ Cooler Bag Recycled Canvas | Transfer screen printing | SEK 330 | SEK 294 | SEK 272 | SEK 260 |
| Stanley The All-Day Julienne Mini Cooler Bag Recycled for 10 Cans | Digital transfer | SEK 896 | SEK 807 | SEK 749 | SEK 729 |
- 50 units
- SEK 58
- 100 units
- SEK 47
- 250 units
- SEK 39
- 500 units
- SEK 36
- 50 units
- SEK 62
- 100 units
- SEK 49
- 250 units
- SEK 43
- 500 units
- SEK 41
- 50 units
- SEK 180
- 100 units
- SEK 161
- 250 units
- SEK 150
- 500 units
- SEK 144
- 50 units
- SEK 232
- 100 units
- SEK 203
- 250 units
- SEK 184
- 500 units
- SEK 174
- 50 units
- SEK 330
- 100 units
- SEK 294
- 250 units
- SEK 272
- 500 units
- SEK 260
- 50 units
- SEK 896
- 100 units
- SEK 807
- 250 units
- SEK 749
- 500 units
- SEK 729
The minimum order is SEK 1,103 excluding VAT per quote, across everything you order.
With today's prices, the smallest quantity in the table already exceeds the minimum order:
- Kumla Insulated Bag: 50 units × SEK 58 = SEK 2,900
For summer trade shows and large-scale giveaways
When you are handing out large quantities, the unit price matters most, along with a bag that is light, flexible and easy to store. In the Essential range, simple promotional cool bags fit well: handheld or with handles, with screen printing or transfer on the front, designed for wide campaigns and practical use.
Do not choose the biggest one just in case: for one person, a lunch bag gets used more than a group cooler. And always keep the logo on a flat panel, away from seams, pockets and zips; on a dark bag, white or another light colour usually works best.
For teams who eat out or are on the move
Here the balance between capacity, comfort and finish matters most. The Plus range brings together better-finished cool bags and backpack coolers, useful for the office, travelling or team days out, with screen printing or transfer in a visible area and formats that fold away or keep your hands free.
Think first about how it will be carried, not the litres. If they use it every day, an easy-to-open and easy-to-clean format makes sense; if they move from place to place, a backpack is better. For logos with fine lettering or lots of detail, avoid non-woven fabrics: definition is lost and bolder lines work better.
For gifts or outdoor days
When the cooler is being given as a gift, fabric, finishing details and how it is carried matter more than the exact capacity. In the Premium range you will find cooler backpacks and insulated bags with a smarter look, with transfer, screen printing, embroidery or a PU label depending on the model and print area.
At this level, a simple logo with good contrast usually looks better than one that is very small or overly busy. If it is part of a summer or wellbeing campaign, it pairs well with reusable lunch boxes and cutlery or with branded flasks in the same order.
Lead time: when you will receive them
It depends on the technique, the quantity and where they are delivered. The table shows working days from order to delivery, including time to approve the mock-up and transport.
| Technique | 50–500 pcs. | 1,000 pcs. | 2,500 pcs. |
|---|---|---|---|
| Screen Printing | 7-12 days * | 8-12 days * | 9-13 days * |
| Transfer screen printing | 7-14 days * | 8-14 days * | 11-15 days * |
| Digital transfer | 7-14 days * | 8-14 days * | 9-14 days * |
Screen Printing
- 50–500 pcs.
- 7-12 days *
- 1,000 pcs.
- 8-12 days *
- 2,500 pcs.
- 9-13 days *
Transfer screen printing
- 50–500 pcs.
- 7-14 days *
- 1,000 pcs.
- 8-14 days *
- 2,500 pcs.
- 11-15 days *
Digital transfer
- 50–500 pcs.
- 7-14 days *
- 1,000 pcs.
- 8-14 days *
- 2,500 pcs.
- 9-14 days *
Working days from order to delivery in Sweden, including the time to approve the mock-up.
* Estimated from similar orders. We'll confirm the exact date with your quote.
How each material is branded
| Material or bag type | Branding technique | How the logo looks |
|---|---|---|
| Polyester and recycled PET | Screen printing or screen-transfer | A clean, visible logo on the front; common for large campaigns |
| Light fabrics or non-woven material | Screen printing or digital transfer | Best with bold lines; very fine details lose definition |
| Recycled felt and heavier fabrics | Embroidery | Raised and more textile in finish, suited to frequent use |
| Models with a label or patch | PU label | A discreet logo on a separate piece, away from folds and zips |
Minimum order and artwork
The minimum order is SEK 1,103 excluding VAT per quote, and you can mix models to reach it: a lunch bag and a backpack cooler can go in the same order. The prices on this page are per unit, with your logo in one colour in the standard print area, excluding VAT and delivery.
Upload your logo on the product page and see the price straight away, or ask us for a free full-scale mock-up: you pay when you approve it. The lead time is shown on each product page.